INSPIRATION BEHIND BREATHE
After a few months of R&D, customer feedback, and several iterations, we are excited to announce the official launch of our newest original product: Breathe. After having too many of my students in my classroom addicted to Jules, e-cigarettes, and basic cigarettes themselves, we’ve decided to do something about it! Breathe is a stainless steel breathing filter that incorporates two activated charcoal filters to purify the air one intakes, while at the same time creating a convenient central compartment where one can add herbal tea leaves to add that natural flavor which all my students claim to love with their Jules. So rather than breathing in toxic, nicotine-filled vape or smoke, my students can breathe in purified clean flavored air.
Next, inspired by the remarkably effective conscience breathing practices that have been incorporated in recent years into our elementary curriculum, which I personally was rather skeptical towards at first until I experience their immediate effectiveness firsthand with the little ones, we’ve researched and curated 5 different breathing program all of which have been medically researched and validate to relieve stress, lower anxiety, increase focus, etc. Essentially all the same claimed perks my students profess from their smoking habits, but with Breathe, they can enjoy all of that without the risk of popcorn lung or cancer. Each of these breathing programs are designed to last 3-5 minutes to allow you to #findyourescape anywhere and at any point in your day rather than just during a smoke break.
Finally, by using stainless steel, our breathing filters can retain the temperature of their environment. So, if it’s a hot summer day, we recommend putting your Breathe into the freezer for a few minutes which will allow you to breathe in nice cool fresh mountain air when you step outside, or, adversely, on a cold winter day you can leave it in a sunny window or run it under hot water to allow yourself to enjoy that warm gentle summer breeze.