Follow my blog with Bloglovin

Shark Tank Application: Final Three Questions, Part. IV.

Shark Tank Application: Final Three Questions, Part. IV.

What attempts have you made to build your business? Have you been successful?

I have built my business solely on a cash-flow positive growth strategy. I started with selling to friends and family and was fortunate to have enough of their support to be able to access weekend-markets. Now, that we have been fortunate enough again to have found support from our customers at those weekend-markets to be able to invest in the expansion of our product line to develop a product that will be better suited and received in a retail-store setting….

Shark Tank Application: Our Biggest Hurdles, PART II.

Shark Tank Application: Our Biggest Hurdles, PART II.

Our other big challenge that I realized we had while selling at the markets was the overall depth to the concept behind our product as the Atlas Project so much more than just a map, a bottle, or a random international coin. This has led to some significant challenges in regard to consumer education. So, we perfected our pitch over the course 8 months at markets, constantly experimenting and evolving over the thousands of times we told it until we could tell our full story in 30 seconds or less.