Shark Tank Application
Describe the circumstances surrounding how you conceived and developed your business.
Since we have started selling our Atlas Kits, we have been often asked how this little project of ours came to be. Well the truth is that the origin of the Atlas Project has several different roots with each feature having its own story.
As for the travel map (to carry your story), when I was in college, I was very fortunate to meet and become close friends with international students from around the world. We had incredible times together, but as with all travel and chapters to one’s life, it all eventually had to come to an end as one by one, each of my international friends would return home. I always felt bad that they never had that one final commemorative moment to celebrate their time here in the States, a moment they could hold onto similar to the way we sign yearbooks growing up. That’s when I came up with the idea of going to Staples, buying my international friends a classic World Map, and we would all sign it and write messages on it as a going-home gift.
I never thought much of it aside from it being a thoughtful gift, but then, when I started traveling myself after college and visiting my friends around the world, the first thing I would always notice every time I was invited in to their homes was that map hanging up on their wall with everyone’s messages and signatures on it. That’s when I knew, I had to include a map in our Atlas Project, a map that could travel with people so that they too can collect and savior those moments, connections, and relationships they forged with the people they meet and travel with from around the world and be able carry those stories with them so that one day they too can have their stories live on from walls of their homes!
The Atlas Project
What attempts have you made to build your business? Have you been successful?
I have built my business solely on a cash-flow positive growth strategy. I started with selling to friends and family and was fortunate to have enough of their support to be able to access weekend-markets. Now, that we have been fortunate enough again to have found support from our customers at those weekend-markets to be able to invest in the expansion of our product line to develop a product that will be better suited and received in a retail-store setting….
What do you intend to do with the investment funds? Where will the money go? With the investment funds, we would like to invest it into three primary channels…
Since we have started selling our Atlas Kits, we have been often asked how this little project of ours came to be. Well the truth is that the origin of the Atlas Project has several different roots with each feature having its own story….Travel Map:
Since we have started selling our Atlas Kits, we have been often asked how this little project of ours came to be. Well the truth is that the origin of the Atlas Project has several different roots with each feature having its own story….
Our other big challenge that I realized we had while selling at the markets was the overall depth to the concept behind our product as the Atlas Project so much more than just a map, a bottle, or a random international coin. This has led to some significant challenges in regard to consumer education. So, we perfected our pitch over the course 8 months at markets, constantly experimenting and evolving over the thousands of times we told it until we could tell our full story in 30 seconds or less.
Some of the biggest hurdles that our business face is one that I feel many businesses face, especially ones who have invented a new concept/product, which is marketing and finding ways to share our product while having access to very little capital or resources. We never took out a massive loan or had a venture capitalist backing us which would have provided us a long financial runway to run a sustained and effective social media campaign. We didn’t have access to social media influencers or the capital to invest in having an influencer share our story…..
As we promised, we have some big news to share with all of you! After 8 months of selling our Atlas Project in markets across the Northeast, shipping orders across the U.S. and in some cases the world, being sold in three different shops in the Greater Boston area, and of course, buying first rounds for Atlas Travelers on four different continents, we have finally positioned ourselves in regards to our growth trajectory and numbers to go for the big move. A move that has been suggested to us by many of you at nearly every market! We’ve officially decided to fill out and submit our application for Shark Tank!
A few short weeks ago, we had our final summer market of the season in SOWA, and we couldn’t imagine ending on a higher note or with nicer people!
With the official end of the summer market season, we are now preparing for our first official Holiday Season! (i.e., basically, the Super Bowl for small businesses) It’s hard to believe how almost exactly a year ago today, I was loading UPS trucks at 3 o’clock in the morning for the Holiday Season, and now a year later those same trucks will now be delivering our Atlas Travel Journals and Kits around the world!
It has been a long road to get here, but here we are. To understand our products, I think it is necessary for you to understand the reasons why we named our company, Tribute Products. Besides being my first car- Mazda Tribute ES-V6- that put us on this road all those years ago, Tribute is our way of acknowledging that our ideas and projects didn't just materialize out of thin air but were the…..
When I was about eleven years old and in the prime of my little league career, and my mom managed to steal a little sand from the mound of Yankee Stadium and put it into my bat bag. I swear, that whole summer, I thought I was a New York Yankee, and it awoken me to the fact of how something so simple so little and otherwise insignificant as sand or dirt could become so meaningful and even powerful when given a story….